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SEO Success

Posted by admin in News & Updates, SEO News

Differential Yourself for SEO Success
SEO Success Tips

In case you haven’t noticed, the Internet is getting competitive. If you remain ignorant to the way that search engines work, your link will die a quick death.

This is not a problem for savvy web marketers. They have become experts in the ways of search engines. Consequently, they are investing a lot of money in their Internet marketing strategies and are making big money.

The secret of their success?

Differentiation.

Why Does Differentiation Matter?

Differentiation distinguishes you from the pack of similar websites vying for traffic.

When you differentiate your brand:

• People who are surfing through all of the similar looking websites with similar names and similar products will remember yours—because you have distinguished yourself from the others.
• Because you are different, you are more likely to convert your visitors into sales. Oh, they may not buy something right away. But they may fill out a lead form or ask you to contact them, which may lead to sales in the future.
• Potential linkers are also much more likely to give you a link—because you are different.

A Link Building Example

Suppose that you have a website that sells all the major brands of golf clubs—but so do 500 other sites.

You would like to link with that popular blog that writes about golfing tips and golf equipment in their posts. But you are one of 500 similar websites. How can you make that blog notice you?

You can’t just contact the blog and pitch your great golf club store to them. Their eyes will glaze over and they will delete your email as spam.

Here are some proven ways that may get this blog’s attention:

• Develop a widget that helps people select the appropriate golf clubs for them. Offer the golf blog the opportunity to put the widget directly onto their site.
• You read some of the blog posts and notice that they are looking for information on a particular golf club manufacturer. You either already have that information, or you research it, and then you send the information to them.
• You offer a contest for the opportunity to win a set of golf clubs. You contact the blogger, and ask if they would like to get involved in promoting the contest. Perhaps you can offer them a scoop in promoting it. .

In all of these examples, you have differentiated yourself from the other 500 websites. This will give you a much better chance of getting the blogger’s attention.

A Broader Strategic View

Individual efforts like the example with the golf blog are good for link building in the short term, but taking a broader strategic view is better for the long term.

If you want to survive in cyberspace, you need to find ways to be a leader in your space. Not all 500 golf club sites will survive. Only a few, in fact, will survive given the intense competition of the Internet.

Here are just some of the ways that this competition can impact your website:

• Consumers will become more Web savvy and will demand more from the sites that they visit.
• Social media sites will play a bigger role in helping consumers discover quality businesses—and websites.
• Search engine algorithms will evolve. Though links will continue to be important, social media signals will become ever more important as this genre grows.
• Website owners will become more demanding in choosing which websites deserve their links.

All of these shifting factors lead to an environment where differentiation is essential to your website’s survival.

So…

Don’t limit your vision. Come up with a plan to make your website a leader in your market area. If you can’t lead the entire market, figure out how to lead a subsection of it.

The life of your website may depend upon it.