Blogs Can Help Your Business

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Top Five Tips for Blog SEO

Ever since the internet has become such a potent force in the business world, people have been trying to figure out new ways to drive traffic to their sites. The latest tools involve blog writing, and because blogs have optimized site architecture they attract search engine traffic. In order to use this tool to the greatest potential, there are five top tips for blog search engine optimization.

The first top tip for blog SEO involves choosing your keywords. In the beginning of SEO the strategy was to pick keywords that generated high traffic. But it was eventually discover that high traffic didn’t necessarily lead to high sales. The new strategy is to choose targeted keywords that are aimed at your market. It is thought that customers do four word searches, so you need to determine what your desired customers want. Just like successful mail and advertising campaigns target their market, so does targeted keywords in your blog reach your potential customers.

The second tip for blog SEO is plan where you place the keyword in your blog. You want to use and repeat the keywords enough times to establish a theme without overkill. You can use the different components in your blog to do this, such as in post title, category names, and the text of your links.

The third tip for blog SEO is strategically pinging your blog to get the best results. Some bloggers ping at time intervals, such as every ten minutes, or after every post. But the better strategy is to ping during one of the “sweet spots” of the day, usually early in the morning, but definitely before noon. You also want to be aware of the spider activity by checking your site’s statistics. Generally if you can determine when the spider visits, and blog on the two week or one month anniversary, you can increase the number of spider visits.

The fourth tip for blog SEO is to use your links to lead the spider to your site. This is done by using your site feed to highlight your blog. In addition you use the keyword you want noticed most in the title and description, and the spider will record the keywords as it works its way through these links to your site.

The fifth and final tip for blog SEO is to increase the number of your updates to your site. The more times you post or update, the more that is there for the spider to consume and if there is enough it can decide it needs several visits instead of one. So by increasing your updates you are giving the spider more work and it visits your site more frequently.

Today it takes more than using keywords a lot to attract your market to your site. You need to strategically use the keywords your desired customers search by, and also plan the timing of your pings and updates. Using these Top Five Tips for Blog SEO should help you attract and sell to your targeted market.

Luke Christensen
Copywriting Department
FutureRanking.com

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