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20% of Online Advertising is on Social Networks
Posted by admin in News & Updates, Social Media
We reported one stat from a that Facebook served 8.2% of all online ads—but the full report is even more impressive.
More than one in five of all online ads are served on social networks. MySpace still leads the pack with 9.2% of all online ads, and Facebook is a close second with 8.2%. The 3.7% of online ads served on social networks is split among such sites as Tagged.com, MocoSpace.com, Hi5.com, Bebo, Classmates.com and other smaller sites, most with 0.1% or less of the total online ad market:
| Top Online Display Ad Publishers in Social Networking Category June 2009 Total U.S. – Home/Work/University Locations Source: comScore Ad Metrix |
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| Total Display Ad Impressions (MM) | Share of Display Ads | Ad Exposed Unique Visitors (000) | |
| Total Internet : Total Audience | 326,899 | 100.0 | 188,589 |
| Social Networking | 68,927 | 21.1 | 129,620 |
| MySpace Sites | 30,004 | 9.2 | 64,472 |
| Facebook.com | 26,813 | 8.2 | 67,389 |
| Tagged.com | 1,940 | 0.6 | 7,422 |
| MocoSpace.com | 496 | 0.2 | 1,067 |
| Hi5.com | 461 | 0.1 | 3,459 |
| Bebo | 435 | 0.1 | 6,350 |
| Classmates.com Sites | 400 | 0.1 | 9,181 |
| BlackPlanet.com | 345 | 0.1 | 2,084 |
| GaiaOnline.com | 258 | 0.1 | 1,859 |
| DeviantArt.com | 204 | 0.1 | 3,681 |
The top advertisers on social networks was AT&T (seriously?), with >2B ad impressions, 30% of its online advertising (seriously?). Other top advertisers included Experian (1.25B impressions, 24% of its online ads), Ask.com (950M impressions, almost 47% of its online ads), Sprint (790M impressions, 26% of its online ads), Pangea Media (572M impressions, almost 90% of its online ads) and Microsoft (564M impressions, only 17% of its online ads).
So mobile phones and also-ran search engines are among the top advertisers on social networks. I guess the mobile phones make sense—we’re on social media to connect to other people, and that’s what cell phones are for, right? But somehow, I don’t think that’s going to be quite enough to turn around Microsoft’s and Ask’s online fortunes.
What do you think? Are you surprised by the proportion of online advertising social networks have grabbed? Do you think social network advertising is worth it? Can it help Microsoft and Ask?
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Social networks are a great why to get your name out there. But it’s not easy work, it takes a lot of time and you have to be consistent.
Setting up high level accounts not spamming, sometimes I come across marketers that thinks it all in how many new account you can set-up and that just not true.
It’s better to set up one or two account that you regularly update with great content then having 3,000 accounts with one article.
I guess i would say it comes down to putting effort into your work which is not the easy way.
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